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Why Veganism has failed (and what can be done), part 1: the data

With the proliferation of documentaries like Earthings, Forks Over Knives, and Food, Inc., it's easy to get a sense that a rejection of animal agriculture is gaining traction in our society. Animal-welfare billboards dot highways. Protesters line up outside of slaughterhouses. Farm sanctuaries "rescue" animals from slaughter. Undercover activists record heartbreaking animal abuse in factory farms, sometimes spurring legal activism. Millions of dollars are raised for animal welfare non-profits, like the Farm Sanctuary. And for a while, particularly if you're surrounded by like-minded people, it might seem like this is starting to have a real effect, that things are changing and supporters of animal agriculture may soon be proved to be on the wrong side of history. But much like being in a small but growing evangelical church while national religious affiliation drops precipitously, the appearance of growth is largely an illusion. Veganism is not growing significantly,…

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