A quick word about The A-Unicornist Facebook page.
Once upon a time, I thought a Facebook page would be a cool way to attract new readers to the blog and help people keep up with new posts. Facebook has been integrating some new strategies to help monetize pages. First, for a fee, they'll promote your page so that you can get more 'likes'. I don't think there's anything wrong with that – it's just basic advertising. But then they do something sneaky. Once you've got all those 'likes', you can expect posts to engage, based on my experience managing several pages (including the page for my personal training business) roughly 10-15% of that audience. And by "engage", I mean that your posts actually show up in people's news feeds. If you want to engage your full audience – y'know, all the people that you paid to advertise to and who decided your page was interesting enough to follow – you have to pay Facebook again. Every time I post something to the A-Unicornist page, I'm prom